We are often asked by our fabulous brides why we don’t have every tea length wedding dress style in stock in their size and in their preferred colour way. It’s a very good question! It comes down to three reasons.
We stock between 90 and 100 styles at any one time and these change twice a year/season. If we stocked one of each size from 6 to 24, that’s 900 dresses without considering off the peg and sample sale gowns. 900 dresses take up a LOT of space. We have a lovely large showroom, but it wouldn’t feel spacious with all that stock!
If we had one of each size of tea length wedding dress for each style we would have to limit our number of different styles to 9 or 10 to maintain the value of investment in dresses. Now we think all our brides are unique, and 9 or 10 styles just isn’t enough to choose from! Most of the styles comes in 2 to 70 colourways and 5 different lengths too, which adds to the possible combinations.
Our dresses retail between £495 and £1600. For ease, let’s put the average at £1000. One of each size across 100 styles is a 1000 dresses twice a year and over a million pounds of retail samples. Contrary to popular belief samples are full version dresses and cost the same as dresses ordered for our brides. Even if we had the room, for a small business that’s a great deal of money tied up in dresses. Our accountant wouldn’t be very happy with us!
So what do we do?
We aim to keep three different sizes in each tea length wedding dress design. With clever clips and pins all brides will have a wide selection of gowns to try. Dresses that prove more popular will end up having more sizes kept in stock and ones that get less attention move into the sample sale. This is how we balance our hope that all brides from petite to curvy can try their dream tea length wedding dress.
As most dresses can be customised, brides can select their choice of style, choose colour options, add or remove sleeves, change belts and length options so they end up with a dress unique to them. Did you know over half our dresses can come in a variety of colours from pale pastel options to red, black or green!
Sydney is a new tea length wedding dress from True Bride’s Brighton Belle Collection. She has a full tulle circle skirt and beaded lace bodice finished with covered buttons up the back. London showroom with gowns from £495 to £1600 (Sale gowns from £95 to £795). Appointment only.
Meet Rosie, a beautiful embroidered tulle tea length wedding dress. Shown on our mannequin in ballerina tea length which would sit just above the ankles. Of course, we can make her in full or shorter lengths, if you prefer. See the Rosie tea length wedding dress in our London showroom.
Maude is another stunning new season wedding gown that looks fabulous in tea length. Full debutante Fifties style complete with pockets! Sophisticated and understated glamour all in one dress. See Maude tea length wedding dress in our London shop now.
Nina is Lou Lou Bridal’s newest lace tea length bridal gown. She is already proving popular in our London tea length wedding showroom.
Sadie is another tea length wedding dress by True Bride’s Brighton Belle collection. The pretty V neck suits both small and larger busts and the full spotty tulle skirt falls just below the knee. Try this Fifties inspired tea length wedding dress at our London showroom.
Iris by Lou Lou Bridal is a duchess satin and lace tea length wedding dress with covered button back detail. Also available in longer tea lengths this pretty new season wedding dress is in our London showroom now.
Andea is an entirely modern tea length wedding with deep V back and full organza skirt. Shown here in tea length we can also make her for you in shorter or full lengths. Available in our London showroom now.
Cilla is a modern floral fabric tea length wedding dress with super full circle skirt. Perfect for the bride to twirl in to her hearts content! Available in our London specialist tea length wedding dress showroom. Appointment only.
Molly is our newest applique lace and tulle tea length wedding dress. Shown here in soft blush she is also available in Ivory or White.